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Start & Grow Your Dream Business
Welcome to Your PR Playbook
It's Great to Meet You (1:43)
Before You Begin Reaching Out to Media & Influencers (1:59)
Collaborating with Influencers
The New Media Landscape (2:09)
Media Outreach Case Study (12:37)
Collaborating with the Rising Stars & Emerging Influencers (3:54)
Building Your Lists of Targeted Bloggers & Vloggers (0:50)
Essential Elements of Your Digital Press/Media Kit
Your Digital Press Kit (1:28)
Your Profile & Product Fact Sheets (5:02)
More Components of A Digital Press Kit (2:36)
A Writing Shortcut & A Very Important Question (2:32)
19 Questions That You Must Answer for Media & Influencers (6:14)
Media and Influencer Outreach Essentials
How to Reach Out to the Media & Influencers Like a Pro (3:08)
Be Persistent & Predictable (1:31)
Setting Trends & Sharing Stories (1:46)
Creative Ways to News Jack Your Competition
Spying on Your Competition & Stealing Their Coverage (1:38)
Growth Hacking Know How - Tips to Blow Up Your Brand
Great Advice for Building Your Business Faster (6:43)
Types of Stories You Will Share (4:14)
Building Experts & More Story Inspiration (2:20)
Over 10 Engaging Ways to Collaborate with Influencers
How to reach out to influencers to collaborate (2:58)
Introducing Yourself to Influencers & Unspoken Rules (2:35)
The Types of Collaborations That Really Work (6:57)
New Influencer Tools. Checking out Scrunch.com (0:41)
Budgeting for Collaboration & Measuring Success (2:17)
Building & Growing Your Targeted Media Lists
Turn Your Media Lists into Relationships (3:12)
An Interview with the Co-Founder of goPRIt.com (3:02)
Sharing Your Story. The Ins & Outs of Pitching the Media and Influencers
Best Advice from Editors & Reporters of Inc., TechCrunch and Digital Trends (4:16)
Pitching Home Runs & Thinking Like a Journalist (8:31)
Does Your Story Pass the "So What?" Test? (5:10)
Make it Easy to Interview You (2:49)
Media Events, Conferences & Media Tours
Do You Need to Host a Media Event? (5:47)
Best Practices for Media Meetings (5:04)
How to Score Press Coverage Using H.A.R.O. (Help a Reporter Out)
Help a Reporter Out (4:54)
Critical Interview Tips & Tricks
How to Ace an Interview Like a Pro (11:47)
Keeping Your Brand in the News
Media & Influencer Outreach as a Daily Ritual (2:11)
Working with a Digital PR Agency (4:43)
Cashing in From Press & Influencer Coverage
How to Make the Most of the Mentions You've Received (1:20)
Strategy, Planning & Making the Time to Market Your Business
Scheduling the Time to Reach Out (3:36)
New Social Media Courses Launching Soon (1:39)
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The Types of Collaborations That Really Work
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